Is social media the new town crier?

Posted on | February 4, 2010 | No Comments

Oyez! Oyez! Oyez! A crier stood in the mid­dle of a town and shouted his announce­ment to the peo­ple of the town. In the mid­dle ages they demanded silence and every­one lis­tened. Social media is dif­fer­ent in that way. Today you are announc­ing your mes­sage to your friends, fol­low­ers or con­nec­tions against a lot of other noise. So how do you get heard?

If you shout loud your com­pe­ti­tion shouts louder and so we end up with a never end­ing spi­ral of noise. We have all become mas­ters at block­ing out the noise we don’t want to hear. I believe the answer lies in that state­ment with the word “want” the promi­nent word. You need to tar­get your mes­sage at peo­ple who want to hear it.

There are many rea­sons Con­tinue Reading »

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To tar­get under­score blank or not – the bounce effect?

Posted on | January 28, 2010 | 3 Comments

Now this head­ing may seem a lit­tle con­fus­ing or make no sense at all. I will explain what this is all about. In web ana­lyt­ics we have a mea­sure­ment called bounce rate which is an impor­tant mea­sure­ment to deter­mine the qual­ity of the traf­fic to your site. Bounce rate mea­sures the num­ber of peo­ple who come to your site and leave from the same page they entered with­out click­ing on further.

My dilema is all about open­ing links in a new tab/window or not. Firstly for user expe­ri­ence and sec­ondly for bounce rates.

Accord­ing to Wikipedia, Avinash Kaushik states:

My own per­sonal obser­va­tion is that Con­tinue Reading »

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Pri­vacy in Social Media

Posted on | January 25, 2010 | 6 Comments

We have seen con­cerns in the media about social net­work­ing and Face­book in par­tic­u­lar has come under fire. In this arti­cle I raise quite a few ques­tions and am really keen to hear oth­ers views on this.

From what I have seen some peo­ple are really con­cerned about pri­vacy (I am in that camp) and some peo­ple don’t seem to worry too much. In my arti­cle Face­book for busi­ness has me scratch­ing my head, I men­tioned that I have used Face­book for years, but purely to keep in touch with fam­ily and friends all around the world.

Every time some­one sends me a request on Face­book it seems to require some sort of appli­ca­tion. On the install appli­ca­tion page you have to give that appli­ca­tion access to almost every­thing includ­ing your photo’s to install it. I have two chil­dren and I hate the idea of “who­ever” is behind these appli­ca­tions hav­ing access to photo’s of my chil­dren and there­fore, decline every request that requires an appli­ca­tion. How­ever, my fam­ily who some­times have pic­tures of my chil­dren install every other appli­ca­tion and I have no con­trol over this. Am I being overly pro­tec­tive – maybe?

My big ques­tion is Con­tinue Reading »

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